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Last Updated on April 26, 2022 by Learn Digital Marketing

A website is considered as the visual appearance of a company or brand. In this competitive era it is very important to compete with other brand physically as well as virtually.

website design guidelines

Being competitive virtually means designing a website which attracts more traffic and offer a very impact user experience. This can be done if the website developer is well known to the trends going on. And the techniques used by other competitors.

Developing a website is important but developing a website with an impact user experience is like cherry on the top. For a business to grow one should be very particular with the design of the website. Carrying a thought in mind that if a website has visuals, images will make website better is very wrong. This is because these things are important but if these things are used in a haphazard manner can cause great loss. So these things should be used wisely with other things which are important too like headings, good content etc. It is always to good to follow proper website principles. Web designers in Surrey delivers award winning results and provide clients with modern websites.

So, in order to attract good amount of traffic on your website it is imperative to keep the below things in mind to enhance user experience. Read the complete website design guidelines below:


People these days are very witty and clever. Looking at a picture on the web they are easily able to recognize it when they see it somewhere else. This is stock photography. In layman language when a picture or image is used several times for professional or commercial purposes.

The web designer should make sure that he doesn’t use images which are a part of stock photography because people today spend their entire time on the internet and they quickly get to know about if something is being repeated.

So, to ensure a good user experience one should be very particular with choosing images i.e. he/she should try to go for images which haven’t been used anywhere. This is because stocked images lead to a very poor connection between the user and the company.


A effective use of headings is very imperative in order to convey the required information to the users. Your heading should be such that it clearly states what your content and company is about. It should be a short description of what your content or point is about.

This is because all the people visiting the website might not read the entire content and just read the headings so as to make their decisions.

So, it is very important that the headings convey proper message and also are well designed because search engines also weigh headings more as compared to the content.


Being responsive means designing your website in such a way that it is easily accessible on all kinds of platforms like mobile phone, tablets, etc. People today are very habitual to their phones and find using it easily as compared to laptops or computers. So, when they are in search of something they use their phones.

Thus the designer should make sure that the entire website gets easily loaded in phones so as to provide its users a better experience or else they will switch to some other website which is mobile friendly.

And recently Google scrutinized all website that was nor mobile friendly and responsive. So, in order to ward off from such inspections, it should be kept in mind that the website that is being developed is mobile friendly and responsive.


Research is important. Basically, research here means visiting all top website and paying attention as to how they have designed their websites, what kind of tools are used by them, the kind of fonts, color combinations, images, etc. This will help the developer get to know about loopholes in his website and what can be the possible means to alter it.

Not only this will help him make his website better but will also help him as to how it feels when accessing a particular website and then the required things can be incorporated by him on his website.


To enhance user experience it is very essential that one’s website is updated appropriate and fresh content. This is because unique and fresh content help makes a good connection between the user and the brand. Not only this, a website which keeps it’s content new got a very good rank among popular search engines. A good rank helps the website become easily discovered and people start relying on them.

Good content will also help users find answers to their questions and then they will access the website more frequently thus contributing to the success of the company.


People like fancy things and get fantasized when they see them. So another way to enhance user experience is making use of visuals. Visuals can be a very innovative way to keep the user occupied with the website and if used and selected properly can also help increase the stay time of the users on the website. Visuals can be made more attractive by the use of sounds or some other interesting things.


Once the user had gone through the entire website he might look for the contact details in order to take the further step.

For e.g., if a person is thinking of buying a product online from a local website, he will first go through the entire website to make himself sure of the authenticity and then when he is satisfied with the website and likes it he will obviously go for buying the product for which he has been looking through. For this, he will search for the contact information of the store so as to become more sure about the quality of the product.

So it is very important that the contact information like phone numbers, an email address should be easily visible and noticeable. In other words, the user should not go for searching for it on the entire website.

Once you have developed your website, application or e-commerce store, make sure you have done thorough Manual Software Testing of your website. One of the best software testing company is QA mentor.

QA mentor is of the top qa companies and best qa companies. QA mentor offers services such as software qa consulting servies, mobile qa services, software testing outsourcing company, automation qa testing services, software testing companies usa, regression testing services, crowdsourced testing services, compatibility testing services, offshore software testing services and software testing and qa services.

Author M. L Swarnkar CEO at Kudosta Solutions LLP – We are a progressive web development company. We understand small business needs & offer business development & website design development at a reasonable price. Get your business online with our Digital Marketing services.