Last Updated on February 15, 2018 by Learn Digital Marketing
It is a well-known fact that the About Me page on any given blog is usually somewhere in the top 10 most viewed pages. Why is that?
Well, when you consider that the About page is supposed to be your introduction to your readers, it makes an awful lot of sense. If someone is going to spend their valuable time reading your blog, chances are that they’re going to want to know who they are getting their information from.
While each and every About page is different, there are a few things that all great ones have in common.
They are real with their readers.
No one wants to read a blog that sounds like a regurgitated textbook, void of any and all personality. Regardless of the nature of your blog, the About page is the perfect spot to show off your personality. A general rule for me is to write how you speak. Of course this doesn’t mean that you should riddle your About Me page with useless slang and the like, but you should show off your personality. This isn’t the place to showcase your impressive vocabulary. Be you. Tell your readers all about your personal and/or professional story as if they were sitting right in front of you and engaging in an actual conversation. Blog Tyrant took this a step further and even made a video about their business — that’s unique, personal, and pretty cool.
They are approachable.
The people who read your blog want to feel like they matter. If you treat them like just another number to raise your statistics, they probably won’t stick around for very long. One of the best ways to make someone feel important is to tell them that you are interested in what they have to say. Somewhere in your About page, include a place that your readers can contact you. Whether it’s a comment box at the bottom of the page, an offer to join your weekly newsletter, or even a professional email address where you are willing to receive and respond to emails, it is important to make sure they know their opinions count and that their voices are being heard. Just look at James Clear; he links his Facebook, Twitter, and Instagram profiles directly in his About page.
They tell a story with pictures.
Yes, it’s nice to tell an engaging story, but humans are visual people — they want to be able to see the face behind the voice. There’s that age old cliche that a picture is worth a thousand words, and that is never more true than in your About Me page. You don’t have to have an entire slideshow going with photos of everything from your kindergarten graduation to your wedding day, but a picture here and here is a unique, personal touch to show your readers who you truly are when you aren’t slaving away at your keyboard. The JustAGirlAndHerBlog About page does exactly that — while telling her readers the story of how her blog came about, Abby also sprinkles several pictures of herself and her family in to give her page that special touch.
Please have a look at the below infographic on how to craft a perfect about me page. You can also check some of other important articles here.